10/12/2010

Digital Media Award Grand Prix za 2010 - case study


Case study (studija slucaja) zanimljive kampanje koja je kreirala odlican PR

3D Rugby, an archibald ingall stretton campaign for O2, has won the Grand Prix at the 2010 DMA Awards. The campaign - the case study for which is available on warc.com here - targeted fans of the England rugby team by organising live 3D broadcasts of matches at cinemas
 Izvor: Dragoslav Todic

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