17/11/2009

Facebook je omogucio targetiranje prijatelja vasih prijatelja prilikom kreiranja reklame

Ovo obavestenje mi je stiglo veceras od Facebook-a:

Beginning today, you can expand your audience by delivering ads to the friends of people already connected with your Page, Application, Group or Event with "Friends of connection" targeting.

In addition to harnessing the social graph by targeting your connections' friends, every "Friends of connection" targeted ad promoting a Page or Event includes social content about a friend's interaction with your business, amplifying the relevancy of your ad. For example, Priya is a fan of the Nordstrom, Inc. Page. When Nordstrom, Inc. promotes their Facebook Page, they can choose to target ads to Priya's friends by selecting the "Friends of connection" filter. Priya's friends will receive the Nordstrom, Inc. ad with the following sentence: "Priya Gupta is a fan of this Page." Priya's friends are naturally more interested because Priya's interaction with Nordstrom, Inc. is showcased directly in the ad.

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