10/09/2009

Nielsen - "Internet Meter"


Program koji je do sada sluzio za merenje gledanosti televizijskog programa, dobice dodatak za merenje gledanosti istog na internetu.

Yesterday, Nielsen announced that they will make their new "Internet Meter" available by year's end to measure the online television viewing audience. Until now, this ever-increasing demographic has been left out of U.S. television ratings as Nielsen currently focuses only on live and time-shifted (i.e. DVR) TV viewings. Says the company, the Internet Meter software will be deployed by the end of 2009 to their "People Meter" households - the chosen few whose TV-viewing habits function as the representative sample for measuring a show's success. This new addition to the ratings game is bound to have a major impact on TV monetization efforts as both networks and advertisers will see, officially, how many viewers have tuned in to watch this "2nd screen."

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